John Elkington

John Elkington, co-founder of Volans and pioneer of the 'triple-bottom line' approach, is joined by CEO Louise Kjellerup-Roper, a transformation expert. They dive into Patagonia's radical 'Earth is our only shareholder' initiative and its implications for corporate responsibility. The duo discusses the challenging transition to sustainable practices, the role of emerging technologies, and the necessity for systemic change in capitalism. They also emphasize the power of local communities and storytelling in driving meaningful transformation for a regenerative future.

John Elkington, a world authority on corporate responsibility, and Erin Sahan, lead at the Donut Economics Action Lab, dive into the transformative shift in capitalism sparked by Patagonia's decision to make 'Earth' its sole shareholder. They discuss the implications of this move for sustainable business practices and the emergence of the B Corp movement. Their conversation challenges traditional capitalism, advocating for a regenerative future where companies prioritize community impact and corporate responsibility, paving the way for a more equitable economic landscape.