John Elkington, a world authority on corporate responsibility, and Erin Sahan, lead at the Donut Economics Action Lab, dive into the transformative shift in capitalism sparked by Patagonia's decision to make 'Earth' its sole shareholder. They discuss the implications of this move for sustainable business practices and the emergence of the B Corp movement. Their conversation challenges traditional capitalism, advocating for a regenerative future where companies prioritize community impact and corporate responsibility, paving the way for a more equitable economic landscape.