The Tom Ferry Podcast Experience How to Use AI Search to Sell 10X More Real Estate
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Oct 30, 2025 Join Paul Sanford, a seasoned real estate coach and AI search expert, as he unveils the power of AI in real estate. He shares tips on maximizing visibility through blogging and identity syncing, while explaining how integrating reviews can build trust. Discover strategies for leveraging AI tools to generate market-specific content and enhance SEO. Paul advises agents on capturing hyper-local topics that Zillow overlooks and how to optimize images for better ranking. This is a must-listen for agents eager to dominate their market using AI.
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Machines See Your Web Presence As One Entity
- Large language models treat your entire digital presence as one entity and expect consistency.
- Inconsistent names or bios across platforms reduce AI trust and discoverability.
Add Reviews Smartly In Bios
- Add snippets of client reviews and totals to your bios but avoid verbatim duplicate text.
- Use varied excerpts from reviews to justify claims without triggering duplication penalties.
Imprint The Models With Volume
- Publish many targeted, long-tail blogs to 'imprint' the LLMs and own market phrases.
- Use short Q&A snippets on pages to populate People Also Ask results.