Speaker Spotlight | Emily Heyward, Co-Founder of Red Antler, Author of Obsessed

Jan 15, 2021

Emily Heyward, Co-Founder of Red Antler and author of 'Obsessed', shares insights on building beloved brands like Allbirds and Casper. She provides valuable advice for retailers, brand owners, and founders looking to make a mark in the industry. The conversation delves into the importance of emotional connections with consumers, crafting unique experiences, and blending brand and performance marketing strategies in a competitive market.

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Introduction

00:00 • 6min

Emphasizing Experiential Shopping, Sustainability, and Brand Marketing Integration

05:56 • 5min

Balancing Performance and Brand Marketing in the Era of Startups

10:47 • 2min

Welcome to the The Voice of Retail , I’m your host Michael LeBlanc, and this podcast is brought to you in conjunction with Retail Council of Canada

On this special snapshot episode we meet Emily Heyward, cofounder of brand development agency Red Antler and author of the great new book “Obsessed: Building a brand people love from day one”. Our conversation is a glimpse into the masterclass that she outlines in her book and relates from her work as she councils founders in creating brands like Allbirds and Casper

Emily shares here advice with two starts, and one stop, for retailers, brand owners and founders looking to dent the universe.

Today’s podcast is part of an ongoing series of CommerceNext episodes that will feature some the fantastic speakers taking the virtual stage January 20, 27th and February 3rd with snapshot insights into how they dealt with online /eCommerce in the first year of the COVID era and lessons learned for the future.

You can learn more and register for CommerceNext here.

Thanks for tuning into today’s episode of The Voice of Retail. Be sure to subscribe to the podcast so you don’t miss out on the latest episodes, industry news, and insights. If you enjoyed this episode please consider leaving a rating and review, as it really helps us grow so that we can continue getting amazing guests on the show.

I’m your host Michael LeBlanc, President of M.E. LeBlanc & Company, and if you’re looking for more content, or want to chat follow me on LinkedIn, or visit my website meleblanc.co!

Until next time, stay safe and have a great week!

Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur. He has been on the front lines of retail industry change for his entire career.

Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada’s Retail Marketing conference with leaders from Walmart & Google. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.

Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.

Rethink Retail has recognized Michael as one of the top global retail experts for the fifth year in a row, the National Retail Federation has designated Michael as on their Top Retail Voices for 2025, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer. If you are a BBQ fan, you can tune into Michael’s cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.

Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.