The Voice of Retail cover image

The Voice of Retail

Speaker Spotlight | Emily Heyward, Co-Founder of Red Antler, Author of Obsessed

Jan 15, 2021
Emily Heyward, Co-Founder of Red Antler and author of 'Obsessed', shares insights on building beloved brands like Allbirds and Casper. She provides valuable advice for retailers, brand owners, and founders looking to make a mark in the industry. The conversation delves into the importance of emotional connections with consumers, crafting unique experiences, and blending brand and performance marketing strategies in a competitive market.
13:09

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Quick takeaways

  • Connect with consumers on an emotional level to differentiate, Fun shopping experiences engage customers for lasting relationships

Deep dives

Connect emotionally with consumers

In the podcast, Emily Hayward emphasizes the importance for businesses to connect with consumers on a deeper, more emotional level as a way to differentiate themselves. With technology becoming more accessible to everyone, the key to standing out lies in creating meaningful connections that resonate with customers. By understanding the core problem they are solving for their audience, businesses can improve lives significantly and build lasting relationships.

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