6min chapter

The Voice of Retail cover image

Speaker Spotlight | Emily Heyward, Co-Founder of Red Antler, Author of Obsessed

The Voice of Retail

CHAPTER

Introduction

In this chapter, Emily Heyward, co-founder of Red Antler and author of Obsessed, emphasizes the significance of establishing emotional ties with consumers, delves into the essence of brand differentiation beyond technology, and highlights the crucial process of identifying a business's core problem. The conversation explores the joy of shopping, crafting distinct experiences, and strategies for thriving in a competitive marketplace.

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