The Voice of Retail

In this enlightening episode of The Voice of Retail, host Michael LeBlanc interviews Anabel Maldonado, Founder and CEO of PSYKHE AI, a company at the forefront of using psychographic intelligence and generative AI to transform the future of e-commerce merchandising. With a rich background that spans neuropsychology and luxury fashion—having worked with the founding team of Net-a-Porter—Anabel brings a unique perspective to the conversation about personalization, retail AI, and customer behavior.Anabel describes how PSYKHE AI solves a persistent problem in digital retail: ineffective, one-size-fits-all recommendation engines. Traditional AI personalization relies heavily on transactional history and assumes repetitive buying behavior. PSYKHE AI instead integrates the Big Five personality traits—openness, conscientiousness, extraversion, agreeableness, and neuroticism—to determine what products emotionally resonate with users. The result is a real-time, per-user merchandising engine that reorders product pages based on deep learning and aesthetic psychology.Anabel explains that these psychographic insights allow PSYKHE AI to move beyond surface-level recommendations. Rather than bombarding consumers with lookalike products or static best-sellers, the platform dynamically surfaces items that feel uniquely “them”—even across unrelated categories like fashion, fragrance, and home décor. The system learns from user behavior and product interaction without relying on surveys or manual input, enabling meaningful personalization that adapts over time.The platform is particularly suited for large-scale, multi-brand retailers where product discovery is a challenge. PSYKHE AI delivers significant improvements in metrics such as conversion rate, time to transaction, and revenue per visitor, reporting uplifts between 17% and 35% through continuous A/B testing.Retailers with at least 50,000 monthly unique visitors and a product catalog with depth (four or more pages in key categories) are the ideal partners. As AI adoption accelerates, Anabel urges retailers to close the cultural gap between tech teams and merchants by embracing tools that reflect the emotional complexity of consumer decision-making.For those looking to stay ahead of the curve in retail innovation, this episode offers a compelling look at how emotional intelligence and AI can come together to redefine product discovery in e-commerce.   Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur.  He has been on the front lines of retail industry change for his entire career. Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada’s Retail Marketing conference with leaders from Walmart & Google.  He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.Rethink Retail has recognized Michael as one of the top global retail experts for the fifth year in a row, the National Retail Federation has designated Michael as on their Top Retail Voices for 2025, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer.  If you are a BBQ fan, you can tune into Michael’s cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world. 

In the latest episode of The Voice of Retail, host Michael LeBlanc sits down with Phil Wahba, Senior Writer at Fortune, to explore the ever-evolving landscape of retail leadership, consumer behavior, and strategic transformations. Wahba reflects on more than a decade covering retail bankruptcies, leadership shifts, and innovation, highlighting that while consumer desires have remained relatively stable—good value, seamless experiences, and quality products—retailers often struggle to meet these expectations consistently.Wahba shares insights into how some of the biggest names in retail excel by focusing on core strengths. He points to Costco and Walmart as prime examples of companies that continue to thrive by relentlessly pursuing operational efficiency, value pricing, and consistent store execution. In contrast, many department stores have downsized or disappeared because, as Wahba puts it, they “chased the wrong rabbits”—pursuing short-term gains over long-term brand definition. Dillard’s stands out by maintaining steady store counts and focusing on a solid merchandising strategy, proving that success hinges on knowing your customer and offering them a clear reason to shop.The conversation then shifts to Hudson’s Bay and its recent struggles, which Wahba attributes to a lack of focus on fundamental retail principles and a greater emphasis on real estate extraction. He also touches on the broader implications of retail real estate vacancies, noting that large anchor-store spaces often require creative repurposing—whether converted into smaller retail footprints, medical clinics, or mixed-use developments.Looking ahead, Wahba anticipates a future where technology plays a more backstage role, with the spotlight on operational improvements such as inventory management, demand forecasting, and smoother omnichannel experiences. Shoppers do not seek flashy tech for its own sake; rather, they want frictionless pathways to purchase. The episode also explores how retailers like Foot Locker and Gap might engineer turnarounds under new leadership, taking cues from successful transformations at brands like Abercrombie & Fitch.Wahba underscores that retail “winners” will be those that evolve with shifting consumer expectations while staying true to foundational principles: consistently fair pricing, well-curated inventory, and reliable customer service. The conversation wraps up with a look at up-and-coming brands and international retailers—including Uniqlo—that could make bigger U.S. expansions in the coming years if they adapt carefully to the market’s nuances.Whether you’re watching for the next big turnaround or seeking to understand why some iconic names falter, this episode offers deep insights into the interplay of leadership, strategy, and consumer loyalty—critical elements shaping the future of modern retail. Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur.  He has been on the front lines of retail industry change for his entire career. Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada’s Retail Marketing conference with leaders from Walmart & Google.  He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.Rethink Retail has recognized Michael as one of the top global retail experts for the fifth year in a row, the National Retail Federation has designated Michael as on their Top Retail Voices for 2025, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer.  If you are a BBQ fan, you can tune into Michael’s cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world. 

In this special encore episode of The Voice of Retail, host Michael LeBlanc welcomes Dr. Rebecca Homkes, a globally recognized high-growth strategy expert and author of the acclaimed book Survive, Reset, Thrive: Leading Breakthrough Growth Strategy in Volatile Times. Dr. Homkes, who holds faculty positions at the London Business School and Duke University, shares invaluable insights into how leaders can build resilient and adaptive growth strategies in today’s rapidly changing business landscape.As retailers continue to navigate turbulent times marked by rapid technological shifts, economic uncertainty, and global disruptions, this episode provides the strategic guidance needed to stay ahead. Dr. Homkes explains why traditional planning methods fall short in volatile environments and advocates for a mindset shift from planning to preparing—focusing on setting directions rather than rigid destinations. She emphasizes the need for businesses to build frameworks that prioritize learning, customer feedback, and agile decision-making.The conversation includes compelling real-world examples of companies that successfully adapted under pressure, like IKEA’s innovative warehouse strategy born out of necessity and a Scandinavian amusement park that achieved record growth despite pandemic restrictions. Dr. Homkes’ framework for thriving under uncertainty centers on embracing preparation, implementing a forced reset when linear growth stagnates, and maintaining "aligned speed" to balance swift decision-making with strategic coherence.As geopolitical tensions, technological disruptions like AI, and global economic pressures continue to shape the retail landscape, Dr. Homkes outlines how to identify must-win battles and prioritize actions that drive sustainable growth. She also discusses how leadership dynamics and organizational structures must evolve to support this adaptive mindset.This episode is essential listening for retail leaders looking to transform volatility into opportunity and position their businesses for long-term success. Tune in now on your favorite podcast platform and gain the insights you need to thrive in these unpredictable times. Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur.  He has been on the front lines of retail industry change for his entire career. Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada’s Retail Marketing conference with leaders from Walmart & Google.  He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.Rethink Retail has recognized Michael as one of the top global retail experts for the fifth year in a row, the National Retail Federation has designated Michael as on their Top Retail Voices for 2025, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer.  If you are a BBQ fan, you can tune into Michael’s cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world. 

In the latest episode of The Voice of Retail, host Michael LeBlanc speaks with Yale Holder, Vice President of Customer Experience at Moneris, about emerging retail fraud prevention trends and strategies for payment security. Drawing on Moneris’ extensive transaction data—covering billions of annual payments—Yale explains how fraud cases in 2024 dropped by 15% overall, primarily due to increased awareness and more widespread adoption of secure payment technologies. Despite this good news, he notes that the real challenge lies in underreported incidents, signalling that fraud may still be more prevalent than official numbers suggest.Moneris Fraud Resourceshttps://www.moneris.com/en/solutions/fraud-prevention/resourcesA key issue is mail order and telephone order (MOTO) fraud, which accounts for 62% of reported cases. According to Yale, criminals gravitate toward the easiest targets, and card-not-present transactions remain especially vulnerable. He recommends that retailers of all sizes adopt secure online gateways for phone or email orders rather than manually keying in credit card numbers. Yale also highlights how modern point-of-sale systems, such as Moneris’ new generation of devices, have built-in tools—like secure payment links—that help small businesses reduce fraud exposure.While online fraud decreases thanks to built-in multi-factor authentication and centralized security measures, in-person fraud rises through “crimes of opportunity.” One growing concern is refund fraud involving stolen terminals, representing nearly a third of reported cases. Yale urges retailers to implement strong password protection on every terminal and to store portable devices securely. He underscores that these simple, often-overlooked steps can dramatically reduce refund fraud and terminal theft.Regional insights reveal that Ontario leads with around 40% of reported fraud due to higher transaction volumes, followed by Quebec at 30%. Saskatchewan stands out for its high incidence of employee refund fraud, emphasizing the need for tighter controls and individual employee logins. Meanwhile, Alberta shows an uptick in account takeover, underscoring the importance of guarding personal and business information against phishing attacks.Throughout the conversation, Yale returns to a central theme: proactive fraud prevention is far less costly than remedial action. He stresses immediate reporting of suspicious activity and diligent monitoring of transactions, enabling acquirers like Moneris to reverse or block fraudulent payments. From robust password protocols to leveraging secure e-commerce gateways, Yale’s guidance provides retailers with clear, actionable strategies to safeguard revenue and maintain consumer trust. Ultimately, the episode serves as both a wake-up call and a resource for merchants seeking to stay ahead in the evolving world of retail fraud. Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur.  He has been on the front lines of retail industry change for his entire career. Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada’s Retail Marketing conference with leaders from Walmart & Google.  He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.Rethink Retail has recognized Michael as one of the top global retail experts for the fifth year in a row, the National Retail Federation has designated Michael as on their Top Retail Voices for 2025, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer.  If you are a BBQ fan, you can tune into Michael’s cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world. 

In the latest groundbreaking episode of The Voice of Retail podcast, host Michael LeBlanc presents a true innovation in nearly 500 episodes of broadcasting – the first 100% AI-generated episode, created entirely by Google's Notebook LM AI tool.This experimental episode marks a significant milestone in retail podcasting. LeBlanc uploaded a PDF of his popular annual NYC NRF Big Show retail tour – a document typically used to guide dozens of top Canadian retailers through New York's most innovative stores during the National Retail Federation's Big Show event. The same document is made available by the Retail Council of Canada and generous sponsors at retailcouncil.org.What makes this episode particularly fascinating is witnessing how the AI interprets and transforms a static document into dynamic podcast content. The AI successfully captures the essence of the retail tour, discussing trends, store concepts, and retail innovations highlighted in the PDF. Despite being entirely machine-generated, the episode maintains the informative tone and retail expertise that regular listeners expect from The Voice of Retail.The AI does stumble in ways that reveal its limitations – most notably by incorrectly placing some stores in SoHo when they're located elsewhere in Manhattan. This geographical confusion is a gripping reminder of AI's current constraints when working with implied rather than explicitly stated information.Perhaps the most intriguing aspect of the episode occurs at the very end, where the AI bizarrely creates an unusual interaction between fictional participants – a creative liberty that LeBlanc notes as "super weird" but also oddly compelling in its unexpectedness.Despite these minor shortcomings, LeBlanc describes the overall quality of the AI-generated content as "stunningly amazing," especially considering the minimal human input involved. The episode successfully covers retail innovations, store designs, merchandising strategies, and customer experience elements typically highlighted during the in-person tours.Beyond being a technological novelty, this episode raises fascinating questions about the future of content creation in retail analysis and business podcasting. It demonstrates how AI tools can assist content creators in transforming existing materials into new formats while highlighting areas where human expertise and context remain essential.For listeners interested in retail innovation and AI capabilities, this landmark episode offers a unique perspective on how technology might complement (rather than replace) human retail expertise in the podcast medium. The complete NYC Store Guide 2025 referenced in the episode can be found on the Retail Council of Canada website, allowing listeners to compare the source material with the AI's interpretation.Of course, AI-generated this entire show description, and then grammar was checked by another specialized AI! Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur.  He has been on the front lines of retail industry change for his entire career. Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada’s Retail Marketing conference with leaders from Walmart & Google.  He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.Rethink Retail has recognized Michael as one of the top global retail experts for the fifth year in a row, the National Retail Federation has designated Michael as on their Top Retail Voices for 2025, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer.  If you are a BBQ fan, you can tune into Michael’s cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world. 

In this episode, I welcome back Albert Chow, co-founder & CEO of Silk & Snow, to explore the company’s dramatic evolution from a digital-native sleep brand to a powerhouse in physical retail. The conversation dives into Silk & Snow’s ambitious expansion plans, with 14 new stores set to open across Canada by the end of the year.Albert shares the brand’s journey from its 2017 launch as an online mattress-in-a-box retailer to its current position as a multi-category sleep essentials and furniture brand. The company’s emphasis on high-quality, locally sourced materials and transparent manufacturing has resonated with customers, helping it differentiate from competitors. A key milestone in its growth was its partnership with Sleep Country in 2023, facilitating its entry into brick-and-mortar retail, starting with a test location in Ottawa. With the success of that initial store, Silk & Snow expanded to Edmonton and Laval and is now gearing up for a nationwide rollout.The discussion highlights the strategic thinking behind the company’s retail expansion. Rather than relying solely on traditional metrics like sales per square foot, Albert sees the physical locations as key brand touchpoints that enhance customer trust and engagement. The company’s stores serve as sales hubs and brand marketing tools, reinforcing Silk & Snow’s premium positioning in the sleep and home goods market.Albert also delves into the challenges and opportunities presented by today’s complex supply chain landscape. With increasing consumer demand for Canadian-made products and ongoing trade uncertainties, Silk & Snow has benefited from its early investment in local sourcing. While many brands are now reacting to shifting trade policies, Silk & Snow’s commitment to Canadian manufacturing and partnerships with European suppliers, such as those in Portugal, have provided a competitive advantage.Albert shares his vision for Silk & Snow’s future, including a potential push into the U.S. market. Drawing inspiration from Canadian retail success stories like Aritzia and Lululemon, he sees an opportunity for Silk & Snow to become a leading North American brand. With a methodical approach to expansion and a strong focus on customer experience, Silk & Snow is positioning itself for long-term success.Whether you’re a retail industry professional or fascinated by the evolving world of e-commerce and brick-and-mortar integration, this episode offers valuable insights into what it takes to scale a modern brand in today’s competitive retail environment. https://www.silkandsnow.com/en-ca/https://www.instagram.com/silkandsnow/https://www.linkedin.com/company/silk-snow/ Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur.  He has been on the front lines of retail industry change for his entire career. Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada’s Retail Marketing conference with leaders from Walmart & Google.  He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.Rethink Retail has recognized Michael as one of the top global retail experts for the fifth year in a row, the National Retail Federation has designated Michael as on their Top Retail Voices for 2025, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer.  If you are a BBQ fan, you can tune into Michael’s cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world. 

In this episode I welcome Lindsey Mazza Capgemini's Global Retail Lead, to explore the latest findings from their annual What Matters to Today's Consumer report. The conversation uncovers significant shifts in consumer behaviour, AI-driven retail strategies, and the future of fast delivery.Mazza outlines how 2025 marks a turning point where science fiction meets retail reality. Consumer expectations are rapidly changing, with a notable surge in demand for ultra-fast delivery. According to the study, 70% of consumers now prefer 10-minute delivery, a dramatic rise from previous years. However, Mazza warns that while demand is high, willingness to pay for such convenience remains a challenge for retailers.Another key insight is the transformation of consumer segmentation. Traditional demographic-based segmentation is becoming outdated, replaced by machine-learning-driven clusters focusing on shopping behaviour. Capgemini's research identifies five distinct consumer groups based on purchasing habits rather than age or income, highlighting the importance of behaviour-driven marketing strategies.The discussion also delves into AI's evolving role in retail. Mazza explains how AI is revolutionizing both front-end consumer experiences and back-end operations. From personalized shopping recommendations to AI-powered logistics, generative AI enables retailers to refine supply chains, automate decision-making, and enhance the shopping journey. Notably, retail media networks use AI to optimize ad placement, influencing consumer purchases more effectively than traditional search engines.Retailers must also navigate the rise of social commerce, with 70% of consumers now shopping through social platforms and seeking influencer recommendations. This trend underscores the shift towards a more interactive, digital-first retail landscape.When asked where retailers should invest their last dollar, Mazza prioritizes three areas:Retail Media – The next wave of influencer marketing.Supply Chain Innovation – Fast, efficient logistics as a key consumer differentiator.Sustainability Initiatives – Particularly in food waste reduction, which offers financial and environmental benefits.With AI reshaping the retail landscape, Mazza emphasizes that success lies not in chasing AI use cases but in adopting value-driven technologies that enhance business performance and consumer engagement.For more insights, visit Capgemini's Research Institute or connect with Lindsay Mazza on LinkedIn.#RetailTrends #AIinRetail #FastDelivery #RetailMedia #ConsumerBehavior #RetailInnovation #VoiceofRetail Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur.  He has been on the front lines of retail industry change for his entire career. Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada’s Retail Marketing conference with leaders from Walmart & Google.  He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.Rethink Retail has recognized Michael as one of the top global retail experts for the fifth year in a row, the National Retail Federation has designated Michael as on their Top Retail Voices for 2025, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer.  If you are a BBQ fan, you can tune into Michael’s cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world. 

In this episode of The Voice of Retail, I sit down with Cheryl Ong Seng, Vice President of Retail at Circana, to explore the latest trends shaping the Canadian retail landscape. From consumer confidence and value-seeking behaviours to the challenges of personalization and pricing strategies, they cover the key insights retailers need to know.Cheryl shares her journey from Mauritius and Australia to leading Circana’s retail insights based in Canmore, Alberta, providing a unique perspective on the data and analytics that drive decision-making in the industry. She explains how Circana collects and interprets consumer trends across multiple sectors, helping retailers and brands stay ahead in an evolving market. One of the key themes of the conversation is how consumer behaviour continues to shift in response to economic pressures. Cheryl and Michael discuss how Canadian shoppers seek more value through private-label products, reward programs, or trading down to budget-friendly options. They explore the “little treat culture paradox,” where consumers splurge on premium items like coffee or gourmet groceries rather than traditional dining experiences.The episode also examines the role of AI and technology in retail, particularly in enabling better personalization and targeted marketing. Despite years of discussion around personalization, many retailers still struggle to deliver relevant promotions to their customers. Cheryl shares insights on how AI-driven data analytics can unlock new opportunities for more effective engagement.Pricing strategy is another hot topic, as retailers weigh the benefits of everyday low pricing (EDLP) versus high-low promotional models. Cheryl highlights the importance of understanding consumer psychology—while EDLP offers stability, shoppers often respond more enthusiastically to promotions and perceived discounts.Finally, the discussion touches on key industry trends, including the rise of buy-now-pay-later options, the growing consumer preference for Canadian-made products, and the balance between sustainability and affordability in purchasing decisions.Whether you’re a retailer, brand leader, or industry analyst, this episode offers valuable insights into the future of retail in Canada. Tune in for expert perspectives on the data-driven decisions shaping the industry today. About CherylAs Vice President of Retail Canada, Cheryl Ong Seng is responsible for leading retail commercial teams in Canada. This includes retail client engagement, thought leadership and delivery of innovative solutions that enable accelerated decision making along with enhanced retailer-manufacturer joint business collaboration. Cheryl came to Canada from Sydney, Australia and was the first person to serve as Client Service Account Director for Aztec Canada, a startup business in 2010. She joined IRI as part of the IRI- Aztec merger in 2013 and has since held multiple roles as IRI merged with the NPD Group and rebranded to Circana, including Vice President of Client Service, Managing Director and more recently Vice President of Retail Canada. Leveraging her expertise in analytics, shopper marketing solutions and bespoke client services management, Cheryl has led the expansion of the company’s leading-edge capabilities in Canada.Originally from Mauritius Island, Cheryl grew up in Australia where she graduated from the University of Sydney, where she earned a Bachelor of Agricultural Economics, majoring in Marketing and Economics. Beyond the world of Circana, she has a passion for the outdoors and resides in Canmore allowing her to take full advantage of the Canadian Rockies. In addition to this, she sites her proudest achievement as conquering Mt. Elbrus, Russia, one of the seven summits of the world and aspires to climb a second summit. Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur.  He has been on the front lines of retail industry change for his entire career. Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada’s Retail Marketing conference with leaders from Walmart & Google.  He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.Rethink Retail has recognized Michael as one of the top global retail experts for the fifth year in a row, the National Retail Federation has designated Michael as on their Top Retail Voices for 2025, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer.  If you are a BBQ fan, you can tune into Michael’s cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world. 

Retail success isn't just about having a fantastic product—it's about understanding the business of selling. On this episode of The Voice of Retail, I welcome Liza Amlani, renowned retail strategist and co-author of The Whole Sale: Profitable Wholesale Strategies for Brands. Liza shares insider insights from her 20+ years in buying, merchandising, and retail consulting, helping brands navigate the complexities of wholesale expansion.In a rapidly changing marketplace, many direct-to-consumer (DTC) brands struggle to break into wholesale partnerships, unsure how to negotiate terms, optimize product placement, or manage markdown strategies. Liza outlines the critical retail fundamentals that brands must master to thrive in major retail environments like Walmart, Target, and specialty stores.During this insightful conversation, Michael and Liza discuss:The most common mistakes brands make when entering wholesale and how to avoid them.Why strong retail partnerships are the key to long-term success.How to negotiate product placement, pricing strategies, and markdown terms with major retailers.The role of merchandising strategy in maintaining shelf space and increasing sales.The wholesale vs. direct-to-consumer debate—why it's not just about margins, but about growth and exposure.With firsthand experience as a buyer for iconic brands like Ralph Lauren, Holt Renfrew, and Club Monaco, Liza brings a wealth of knowledge on what it takes to get "retail ready." She explains how emerging brands can scale strategically, leverage retail insights, and position themselves for long-term profitability.If you're a brand looking to expand into wholesale—or a retailer aiming to strengthen vendor relationships—this episode is packed with actionable advice to help you succeed in today's competitive retail landscape. 🔹 Get Liza Amlani's book The Wholesale on Amazon.ca and visit Retail Strategy Group for more insights.🔹 Subscribe to The Voice of Retail for expert interviews on the industry's latest trends! Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur.  He has been on the front lines of retail industry change for his entire career. Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada’s Retail Marketing conference with leaders from Walmart & Google.  He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.Rethink Retail has recognized Michael as one of the top global retail experts for the fifth year in a row, the National Retail Federation has designated Michael as on their Top Retail Voices for 2025, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer.  If you are a BBQ fan, you can tune into Michael’s cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world. 

On this episode of The Voice of Retail, I reconnect with Daryl Aitken, the founder of Fabric Spark, for an engaging conversation on the shifting landscape of retail. Darrell's journey is a masterclass in adaptation—starting in advertising and e-commerce, then pivoting into a fabric business that blends digital and brick-and-mortar retail.Fabric Spark began as a passion project to improve the customer experience in the online fabric space.What started as a side hustle quickly became a full-fledged business fueled by a deep understanding of e-commerce and a strong sense of community. The pandemic posed challenges but presented opportunities as Fabric Spark adapted quickly, meeting surging demand for sewing materials and engaging with customers in new ways.Daryl discusses the unique balance of operating an online and physical store, the importance of curation in retail, and the resurgence of sustainable and artisanal fabrics. She also shares valuable insights on maintaining financial stability, avoiding debt, and fostering a loyal customer base through exceptional service and education.With a growing demand for handmade craftsmanship and a rising interest in sustainable textiles, Fabric Spark has carved out a niche in the industry. Whether you're a small business owner, a retail professional, or love a great entrepreneurial story, this episode is packed with lessons on resilience, creativity, and the evolving future of indie retail. https://fabricspark.com/ Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur.  He has been on the front lines of retail industry change for his entire career. Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada’s Retail Marketing conference with leaders from Walmart & Google.  He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.Rethink Retail has recognized Michael as one of the top global retail experts for the fifth year in a row, the National Retail Federation has designated Michael as on their Top Retail Voices for 2025, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer.  If you are a BBQ fan, you can tune into Michael’s cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.