The Voice of Retail Human Pride: Optimizing Your Human Potential in a Digital Job Market with bestselling author and veteran front-line retail executive Ron Thurston
In this energizing and thought-provoking episode, I welcome back Ron Thurston, bestselling author, veteran retail executive, and passionate advocate for the frontline retail workforce. With the launch of his second book, Human Pride: Optimizing Your Human Potential in a Digital Job Market, Ron brings a refreshing, people-centric perspective to leadership and career development in the era of AI, automation, and gig work.
Michael and Ron discuss the implications of the rising prevalence of gig work, how many retailers are reverting to "COVID playbooks" with minimal staffing, and the importance of treating even temporary team members as valuable contributors. Ron shares powerful insights on how a simple, intentional 60-second conversation can dramatically transform an employee's sense of pride and purpose—emphasizing the importance of human-to-human leadership even amidst operational speed.
The heart of the episode is Ron's deep dive into Human Pride, a follow-up to his 2020 bestseller Retail Pride. Ron explains how this new book expands his message beyond the retail sector, encouraging readers to reflect on their values, refine their personal stories, and lead with purpose. He emphasizes the importance of storytelling in both job interviews and team leadership, describing it as an underutilized yet transformative tool.
Ron and Michael also reflect on Ron's first book tour, where he crisscrossed the U.S. in an Airstream and F-150 to connect with frontline retail workers, and what he learned about the commonalities shared across the industry, from Walmart to luxury brands. Ron emphasizes the importance of leaders being curious, asking thoughtful questions, and helping team members discover their strengths through storytelling and open dialogue.
Whether you're a retail executive, HR leader, or just navigating today's job market, this episode offers timely and timeless advice on how to show up with pride, lead with humanity, and build a more resilient workforce.
Buy Ron's eBook on Indigo
Buy Ron's Book on Amazon
Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur. He has been on the front lines of retail industry change for his entire career.
Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada’s Retail Marketing conference with leaders from Walmart & Google. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.
Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.
Rethink Retail has recognized Michael as one of the top global retail experts for the fifth year in a row, the National Retail Federation has designated Michael as on their Top Retail Voices for 2025, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer. If you are a BBQ fan, you can tune into Michael’s cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.
Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.