Freakonomics Radio 643. Why Do Candles Still Exist?
317 snips
Aug 1, 2025 
Steve Horenziak, president of the National Candle Association, shares insights on the booming $10 billion candle industry. Gökçe Günel, an anthropology professor, discusses the emotional and cultural ties we have to candles, even in a tech-driven world. Tim Cooper, a sustainable design expert, explores the dynamics of product lifespans and consumer behavior toward candles. Together, they unravel the allure of scented candles, their safety implications, and the complexities of planned obsolescence, emphasizing how these tiny fires continue to spark joy and nostalgia in our homes.
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The Evolving Role of Candles
- Candles originally served as portable fire for light and work in ancient times.
- Today, they create atmosphere, mood, and self-care indulgence rather than practical light.
Candles and Hygge Comfort
- Despite electricity, candles remain popular due to cultural concepts like hygge.
- Candles provide warmth, comfort, and relaxation that resonate globally, especially in the U.S.
Candle Safety Basics
- Always keep burning candles within sight to prevent accidents.
- Keep candles away from flammable objects, children, and pets for safety.
