Steve Horenziak, president of the National Candle Association, shares insights on the booming $10 billion candle industry. Gökçe Günel, an anthropology professor, discusses the emotional and cultural ties we have to candles, even in a tech-driven world. Tim Cooper, a sustainable design expert, explores the dynamics of product lifespans and consumer behavior toward candles. Together, they unravel the allure of scented candles, their safety implications, and the complexities of planned obsolescence, emphasizing how these tiny fires continue to spark joy and nostalgia in our homes.