Affiliated: ClickBank‘s Official Affiliate Marketing Podcast Ep. 210 - Revenue Increasing Strategy for Sellers ft. Janak Mehta
Jun 9, 2025
Janak Mehta, a paid advertising expert and strategist for high-ticket funnels, shares invaluable insights on boosting revenue for sellers. He discusses the pressing issue of trust in today’s market and how marketers can rebuild connections with consumers. The conversation covers optimizing internal strategies, the crucial role of personalizing sales interactions, and even how accents can affect sales performance. Janak also delves into innovative tactics for nurturing business growth and transitioning high-ticket offers to broader audiences.
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Episode notes
Understanding the Trust Recession
- The "trust recession" is a market condition where consumer trust is low and spending is cautious.
- Brands with established trust survive and thrive in challenging economic environments.
Ensure Funnel Message Congruency
- Always ensure complete congruency throughout your funnel: ad, landing page, VSL, application page, and sales scripts.
- Fix inconsistencies to improve consumption, application rates, and overall funnel performance.
Optimize For Booked Calls, Not Leads
- Optimize paid media campaigns on mid-funnel events, such as booked calls, not just top-of-funnel leads.
- Accept higher cost per lead as long as cost per booked call and qualification improve.
