Navigating Entrepreneurship in Times of Trust Recession

This chapter explores the journey from corporate roles to a marketing agency focused on high-ticket sales, detailing key experiences in real estate and the shift to paid advertising. The discussion includes essential traits for successful entrepreneurship, current challenges in the industry, and the impact of a 'trust recession' on consumer behavior. With an emphasis on foundational marketing strategies and the need for brands to build genuine trust, the speakers highlight the complexities of online marketing in today's economy.