Deconstructor of Fun CLIP: Secrets Behind Monopoly Go’s Record-Breaking Launch with Ben Webley, CMO of Scopely
Jul 15, 2025
Ben Webley, CMO of Scopely, shares insights on the record-breaking launch of Monopoly GO!. He discusses the innovative strategies that drove its success, including how color psychology enhances marketing appeal. Webley highlights the significance of community engagement and the role of celebrity endorsements in their 'Friendship Pays' campaign featuring stars like Will Ferrell and Jason Momoa. Dive into the clever fusion of brand and performance marketing that made this mobile game launch a standout in the industry.
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Monopoly as a 'Local' Global Game
- Ben Webley shares a story about misunderstanding Monopoly's cultural reach, thinking it was only British.
- He learned the brand is perceived as a local game in many countries, which shaped their localization approach.
Break Your Own Ideas
- Always try to break your own ideas to ensure they're strong and not just convenient beliefs.
- This mindset was applied rigorously in testing Monopoly Go's app icon for the best user acquisition impact.
Use Hot Colors to Attract
- Use hot colors like red or yellow in app icons and marketing since they grab attention better than cool colors.
- Testing different color temperatures in assets is a simple way to improve app store performance.