Ben Webley

Ben Webley, CMO of Scopely, shares insights on the record-breaking launch of Monopoly GO!. He discusses the innovative strategies that drove its success, including how color psychology enhances marketing appeal. Webley highlights the significance of community engagement and the role of celebrity endorsements in their 'Friendship Pays' campaign featuring stars like Will Ferrell and Jason Momoa. Dive into the clever fusion of brand and performance marketing that made this mobile game launch a standout in the industry.