Deconstructor of Fun cover image

CLIP: Secrets Behind Monopoly Go’s Record-Breaking Launch with Ben Webley, CMO of Scopely

Deconstructor of Fun

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Harnessing Color Psychology and Community Engagement in Marketing

This chapter delves into the significance of color psychology in marketing, highlighting how red packaging can effectively capture attention. It also examines the social aspects of playing Monopoly Go and innovative strategies for enhancing community engagement through social media.

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