It's a Good Life Quick Cut: S2E325 Your Story Brand with Donald Miller
4 snips
Aug 28, 2025 
Donald Miller, CEO of StoryBrand and author, dives into the power of storytelling in business. He emphasizes how aligning your narrative with your customer's journey can enhance engagement. By shifting from hero to guide, businesses can build deeper connections, focusing on clients' needs. Miller introduces the concept of identifying the 'villain' in customer challenges, showcasing how this perspective allows brands to position themselves as solution providers. It's all about crafting a story that invites customers in and fosters meaningful relationships.
AI Snips
Chapters
Books
Transcript
Episode notes
Story Is A Learnable Formula
- Donald Miller says story is formulaic and can be composed like music to hold attention.
- Understanding story helps you live more meaningfully and engage readers or customers.
Reframing An Album To Invite Fans
- Donald Miller recounts a recording artist who obsessed over how hard making the album was, which audiences didn't care about.
- Miller reframed the album as "about taking risks" to invite listeners into a relatable story.
Customers Want To Be Invited Into Stories
- Customers seek to be invited into a story where they are the hero and desire guidance.
- Brands grow when they find the overlap between their story and the customer's story.
