Entrepreneurs on Fire How to Bootstrap a Software Company and Take on the Giants with David Siteman Garland: An EOFire Classic from 2022
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Jun 29, 2025 David Siteman Garland, Co-Founder of Nrdly and founder of Siteman Garland Consulting, shares his expertise in bootstrapping software companies. He emphasizes the power of product excellence and targeted marketing strategies. Discover how niching down can help you compete against larger firms and why being lean and focused is essential for success. Siteman Garland also discusses managing a virtual workforce and the importance of building strong relationships when hiring developers. Plus, learn about Nrdly's innovative approach to website creation.
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Focus Brings Big Results
- Focus intensely on one or two businesses or strategies at a time to achieve big results.
- Put on horse blinders and block out distractions when building your business.
Manage Virtual Teams Effectively
- Use a central communication hub like Slack to manage a global virtual workforce.
- Hire self-starters and focus on output with weekly or monthly reporting for accountability.
Master Product and Marketing
- Be excellent at both product creation and marketing to succeed.
- Laser-focus on one marketing strategy; affiliate partnerships work best for software businesses.
