Entrepreneurs on Fire cover image

How to Bootstrap a Software Company and Take on the Giants with David Siteman Garland: An EOFire Classic from 2022

Entrepreneurs on Fire

00:00

The Power of Niching Down in Software Marketing

This chapter explores the advantages of niching down in the software industry as a means to compete with larger firms. It highlights how focusing on specific market segments fosters effective marketing and innovation, backed by real-world examples of successful niche businesses.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app