The Official SaaStr Podcast: SaaS | Founders | Investors SaaStr 830: 6 Months Later, How Our AI SDRs Actually Work as AI Runs GTM with SaaStr's CEO and Chief AI Officer
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Nov 21, 2025 Amelia Lerutte, the Chief AI Officer at SaaStr, shares her journey of integrating AI agents across marketing, sales, and support. She reveals the impressive growth from one agent to twenty and the importance of human oversight despite automation. Topics include cloning successful practices, overcoming adoption pitfalls, and leveraging AI for personalized outreach at scale. Amelia also discusses significant metrics from their AI tools and emphasizes the need for budgeting wisely for AI initiatives, highlighting both the challenges and the revenue impact of their strategies.
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AI Scales Your Best Practices
- AI clones your best practices and scales them far beyond any single human's capacity.
- It amplifies A-players' methods but cannot invent a working GTM strategy from nothing.
Train Agents On Proven Plays
- Do not expect agents to magically create working campaigns; train them on processes that already work.
- Use agents to scale proven messaging and run iterative A/B tests, not to invent winning plays from scratch.
Do AI Work With Your A-Players
- Pair your best A-players with AI and work together in the trenches to tune agents.
- Invest hands-on time with the agent rather than outsourcing deployment to an agency.