DTC Podcast Ep 372: Blending Boundaries – The Rumpl x Houdini Partnership Story of Innovation & Sustainability
Jan 22, 2024
Wylie Robinson from Rumpl and Josef Nystrom Baksaas from Houdini join the podcast to discuss their collaboration on "The Reconnect Puffy Blanket." They explore topics like integrating supply chains, circular design, and redefining the outdoor gear landscape. They also discuss the challenges of manufacturing, the technical aspects of the collaboration, and the marketing strategy behind the product. The speakers highlight the importance of communication, choosing the right partners, and building brand identity through partnerships. This episode is packed with insights on innovation and sustainability in the outdoor industry.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Introduction
00:00 • 2min
Collaboration between Rumpel and Houdini: The Importance of Communication
01:52 • 4min
Why Rumpl was an attractive partner
05:22 • 11min
Challenges of Integrating Supply Chains in Manufacturing
15:59 • 2min
The Houdini Blanket: Warmth, Durability, and Innovation
18:11 • 19min
Marketing and Go-To-Market Strategy for a Collaboration Product
37:06 • 2min
Building Brand Identity Through Partnerships and Unlikely Products
39:28 • 2min