Wylie Robinson from Rumpl and Josef Nystrom Baksaas from Houdini join the podcast to discuss their collaboration on "The Reconnect Puffy Blanket." They explore topics like integrating supply chains, circular design, and redefining the outdoor gear landscape. They also discuss the challenges of manufacturing, the technical aspects of the collaboration, and the marketing strategy behind the product. The speakers highlight the importance of communication, choosing the right partners, and building brand identity through partnerships. This episode is packed with insights on innovation and sustainability in the outdoor industry.
