The Land Investing Business Secrets
The Truth About Systems and Multi-touch Marketing
Jul 13, 2023
Learn about the importance of multi-touch marketing in the land investing business and when to introduce texting. Discover the benefits of having a single source of truth and a dedicated CRM to streamline your investing. Hear about strategies for starting conversations with property owners, the significance of systems and multi-step marketing, and the innovative education provided by Land Investing Mastery. Explore various touchpoints in multi-touch marketing and recommended tools for real estate investors.
31:36
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Quick takeaways
- Implementing multi-touchpoint marketing strategies can increase chances of reaching potential sellers and nurturing leads over time.
- Utilizing a sequential cadence of text messages, voicemails, and mailings can improve the response rate and identify qualified leads.
Deep dives
The Importance of Multi-Touchpoint Marketing
One of the main ideas discussed in this podcast episode is the importance of implementing multi-touchpoint marketing strategies in land investing. The speaker emphasizes the need to go beyond traditional methods like mailing and explore different channels such as texting, ringless voicemails, cold calling, and even cold emailing. By employing multiple touchpoints, investors can increase their chances of reaching potential sellers and nurturing leads over time. The speaker also highlights the significance of tracking engagement and updating property records in a CRM system to ensure effective follow-up and personalization in future marketing efforts.
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