The Importance of Systems and Multi-Step Marketing in Land Investing

Did you know that it can take over 10 touches, on average, to get a response and even more to actually close a deal?

The exact number of touches will vary but the significant point is that the days of sending a mailer and closing are largely in the rearview.

On this episode, we’re joined by land investing expert and systems guru Callan Faulkner who breaks down the importance of multi-touch marketing.

She also walks us through the benefits of texting and when to introduce it into your marketing plan as well as a breakdown of her own multiple-touch workflow – and so much more.

IN THIS EPISODE LISTEN AND LEARN:

• When to introduce texting into your workflow (and how)
• Why multi-touch marketing is critical to closing deals
• How having a single source of truth and a dedicated CRM can transform and streamline your investing

Shownotes:

• REI Optimize (Hello@Reioptimize.Com)
• Buy Back Your Time By Dan Martell