The Power of Trust
How Companies Build It, Lose It, Regain It
Book • 2021
Based on two decades of research, Sandra J. Sucher and Shalene Gupta examine the economic impact of trust and its science, proving that trust is built from the inside out.
They illustrate how trust can be woven into daily operations and long-term strategies, and how it can be regained even after being lost.
The book highlights the importance of being the 'real deal' by creating effective products, having good intentions, treating people fairly, and taking responsibility for all impacts.
They illustrate how trust can be woven into daily operations and long-term strategies, and how it can be regained even after being lost.
The book highlights the importance of being the 'real deal' by creating effective products, having good intentions, treating people fairly, and taking responsibility for all impacts.
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