#9614
Mentioned in 6 episodes
The Hidden Persuaders
Book • 1957
Originally published in 1957, 'The Hidden Persuaders' is a classic examination of how advertisers use motivation research, a psychological technique, to tap into consumers' unconscious desires.
The book analyzes products, political campaigns, and television programs of the 1950s to reveal the insidious manipulation practices that dominate the corporate-driven world.
It has sold over one million copies and significantly changed the public's perception of advertising.
The book analyzes products, political campaigns, and television programs of the 1950s to reveal the insidious manipulation practices that dominate the corporate-driven world.
It has sold over one million copies and significantly changed the public's perception of advertising.
Mentioned by
Mentioned in 6 episodes
Mentioned by 
Nick Gillespie as an exploration of how advertisers use psychology to influence consumer choices.
Nick Gillespie as an exploration of how advertisers use psychology to influence consumer choices.
The Surprising Origins of Modern Freedom
Mentioned by 
B. Jeffrey Madoff as a book he read in seventh or eighth grade, which explored how products are placed to create desire.
B. Jeffrey Madoff as a book he read in seventh or eighth grade, which explored how products are placed to create desire.
#526: B. Jeffrey Madoff — Dealmaking, The Hidden Persuaders, Working with Ralph Lauren, and Finding the Secret to Life in the Mojave Desert
Mentioned by a flat-earther, Steve, as a book that opened his eyes to invisible forces controlling our thoughts.
Ep. 1506 - Why Derek Chauvin Deserves a New Trial (And Will Win It)
Nadine Strossen odnosi się do niej jako do bestsellera, który omawia ukryte techniki perswazji.
Co oni zrobili z naszą wolnością? Rozmowa Tomasza Wróblewskiego z Nadine Strossen [ANG]
