#4977
Mentioned in 6 episodes
The Hidden Persuaders
Book • 1957
Originally published in 1957, 'The Hidden Persuaders' is a classic examination of how advertisers use motivation research, a psychological technique, to tap into consumers' unconscious desires.
The book analyzes products, political campaigns, and television programs of the 1950s to reveal the insidious manipulation practices that dominate the corporate-driven world.
It has sold over one million copies and significantly changed the public's perception of advertising.
The book analyzes products, political campaigns, and television programs of the 1950s to reveal the insidious manipulation practices that dominate the corporate-driven world.
It has sold over one million copies and significantly changed the public's perception of advertising.
Mentioned by
Mentioned in 6 episodes
Mentioned by 
Richard Cockett
84 snips
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Mentioned by ![undefined]()
Daniel Pick
22 snips
Brainwashed: A New History of Thought Control
Mentioned by 
Nick Gillespie
The Surprising Origins of Modern Freedom
Mentioned by 
B. Jeffrey Madoff
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Referenced by ![undefined]()
Michael Young
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Mentioned by a flat-earther, Steve, as a book that opened his eyes to invisible forces controlling our thoughts.
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Mentioned by 
Robert Cialdini
090 Pre-Suasion by Robert Cialdini
Nadine Strossen
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