#6236

Mentioned in 7 episodes

The Hidden Persuaders

Book • 1957

Originally published in 1957, 'The Hidden Persuaders' is a classic examination of how advertisers use motivation research, a psychological technique, to tap into consumers' unconscious desires.

The book analyzes products, political campaigns, and television programs of the 1950s to reveal the insidious manipulation practices that dominate the corporate-driven world.

It has sold over one million copies and significantly changed the public's perception of advertising.

Mentioned by

Richard Cockett

B. Jeffrey Madoff

Rory Sutherland

Robert Cialdini

Nadine Strossen

Mentioned in 7 episodes

Mentioned by

Richard Cockett

in relation to the manipulation of consumer behavior.

586. How Does the Lost World of Vienna Still Shape Our Lives?

Mentioned by

Gregory Treat

in relation to how the idea of the nuclear family was marketed.

1118-Building Joshua's Great House, Step by Step: Pt 2, Covenantal Relationships: Interview with Gregory Treat

Mentioned by

Daniel Pick

in the context of advertising and manipulation.

Brainwashed: A New History of Thought Control

Mentioned by

Nick Gillespie

as an exploration of how advertisers use psychology to influence consumer choices.

The Surprising Origins of Modern Freedom

Mentioned by

B. Jeffrey Madoff

as a book he read in seventh or eighth grade, which explored how products are placed to create desire.

#526: B. Jeffrey Madoff — Dealmaking, The Hidden Persuaders, Working with Ralph Lauren, and Finding the Secret to Life in the Mojave Desert

Mentioned by a flat-earther, Steve, as a book that opened his eyes to invisible forces controlling our thoughts.

Ep. 1506 - Why Derek Chauvin Deserves a New Trial (And Will Win It)

Referenced by

Michael Young

for discussing subliminal advertising.

E339. The Battle to Brainwash the Masses - Michael Young

Mentioned by

Stefan Stern

and

Rory Sutherland

as a book about advertising working on a subliminal level.

My Working Life: Rory Sutherland

Mentioned by

Robert Cialdini

as influencing his views on the psychology behind advertising.

090 Pre-Suasion by Robert Cialdini

Nadine Strossen

odnosi się do niej jako do bestsellera, który omawia ukryte techniki perswazji.

Co oni zrobili z naszą wolnością? Rozmowa Tomasza Wróblewskiego z Nadine Strossen [ANG]

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