#5416

Mentioned in 12 episodes

The Hidden Persuaders

Book • 1957

Originally published in 1957, 'The Hidden Persuaders' is a classic examination of how advertisers use motivation research, a psychological technique, to tap into consumers' unconscious desires.

The book analyzes products, political campaigns, and television programs of the 1950s to reveal the insidious manipulation practices that dominate the corporate-driven world.

It has sold over one million copies and significantly changed the public's perception of advertising.

Mentioned by

Richard Cockett

Rory Sutherland

B. Jeffrey Madoff

Robert Cialdini

Mentioned in 12 episodes

Mentioned by

Richard Cockett

in relation to the manipulation of consumer behavior.

586. How Does the Lost World of Vienna Still Shape Our Lives?

Mentioned by

Trevor Paglen

as an historical example of claims about subliminal persuasion and media influence.

Is AI Development Modern Chaos Magic? (w/ Trevor Paglen)

Mentioned by

Daniel Pick

in the context of advertising and manipulation.

Brainwashed: A New History of Thought Control

Mentioned by

Trevor Paglen

when discussing early advertising research and how packaging influences consumer perception.

Do Your Own Research: From the Bible to ChatBots: A History of Psyops w/ Trevor Paglen

Mentioned by

Gregory Treat

in relation to how the idea of the nuclear family was marketed.

1118-Building Joshua's Great House, Step by Step: Pt 2, Covenantal Relationships: Interview with Gregory Treat

Mentioned by

Stefan Stern

and

Rory Sutherland

as a book about advertising working on a subliminal level.

My Working Life: Rory Sutherland

Mentioned by

Nick Gillespie

as an exploration of how advertisers use psychology to influence consumer choices.

The Surprising Origins of Modern Freedom

Mentioned by

Benjamin Boyce

when describing 1960s critics who argued mass advertising shaped consumer conformity.

s08e39 | Counter Cutlure & Post War Liberalism, with Wokal Distance

Mentioned by

B. Jeffrey Madoff

as a book he read in seventh or eighth grade, which explored how products are placed to create desire.

#526: B. Jeffrey Madoff — Dealmaking, The Hidden Persuaders, Working with Ralph Lauren, and Finding the Secret to Life in the Mojave Desert

Mentioned by

Robert Cialdini

as the book that was most formative and impactful to him.

664: Dr. Robert Cialdini on How to Persuade with the 7 Universal Principles of Influence

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