The Elements of Value
A Hierarchy
Book • 2016
The Elements of Value is a book that provides a framework for understanding what customers truly value.
It categorizes 30 elements of value into four levels: functional, emotional, life-changing, and social impact.
The book helps businesses understand customer loyalty, brand equity, and growth by identifying and delivering on multiple elements of value.
It also emphasizes the importance of making deliberate trade-offs for differentiation and delivering on promised value consistently.
The framework is applicable across various industries and cultures, offering a practical approach to understanding customer needs and improving business performance.
It categorizes 30 elements of value into four levels: functional, emotional, life-changing, and social impact.
The book helps businesses understand customer loyalty, brand equity, and growth by identifying and delivering on multiple elements of value.
It also emphasizes the importance of making deliberate trade-offs for differentiation and delivering on promised value consistently.
The framework is applicable across various industries and cultures, offering a practical approach to understanding customer needs and improving business performance.
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Rob Markey
Ep. 244: Eric Almquist | The Value Experience: Why Adding Elements of Value Adds Company Value
