Eric Almquist

Eric Almquist, a former partner at Bain & Company, revolutionized customer loyalty with his Elements of Value framework. In this discussion, he explores how businesses can measure intangible value and make strategic trade-offs. Almquist draws inspiration from Maslow's hierarchy, highlighting 30 value elements that enhance emotional connections and drive revenue growth. He examines the evolution of customer value in companies like Amazon and Microsoft Azure and emphasizes the lasting importance of authenticity in brand strategy.