Profit and Prejudice

Profit and Prejudice argues that the structural changes of the fourth industrial revolution will exacerbate prejudice, which in turn will be particularly damaging to economies and companies.

The book emphasizes that it is not the technology itself but how it is used that will determine economic success, and that employing the right person in the right job at the right time is crucial.

Donovan discusses how prejudice can lead to irrational discrimination, undermining the skills and flexibility of workers, and how diversity is essential for making informed business decisions.

The book also draws historical parallels with the Luddites of the first industrial revolution to illustrate the resistance to change and progress driven by prejudice.