Disruption Proof
Book • 2021
In "Disruption Proof," Brant Cooper tackles the challenges of operating businesses in an era of constant change and uncertainty.
He argues that traditional management structures are ill-equipped for the complexities of the 21st century.
The book emphasizes the importance of fostering an entrepreneurial spirit throughout an organization, not just within innovation teams.
Cooper advocates for behavioral changes that enable businesses to adapt quickly and remain resilient in the face of disruption.
Ultimately, the book provides a framework for building organizations that can thrive in a volatile and unpredictable environment.
He argues that traditional management structures are ill-equipped for the complexities of the 21st century.
The book emphasizes the importance of fostering an entrepreneurial spirit throughout an organization, not just within innovation teams.
Cooper advocates for behavioral changes that enable businesses to adapt quickly and remain resilient in the face of disruption.
Ultimately, the book provides a framework for building organizations that can thrive in a volatile and unpredictable environment.
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Robert Glazer
Elevate Classics: Brant Cooper on How To Be Disruption Proof
