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Mentioned in 2 episodes

The Mind of the Market

Book • 2008
In 'The Mind of the Market,' Michael Shermer uses evolutionary psychology and behavioral economics to explain why people make irrational financial decisions.

He discusses how our tribal roots influence brand loyalty, why business negotiations can turn emotional, and how trust is established in economic transactions.

The book also delves into the concept of 'virtue economics,' arguing that markets are moral and founded on our virtuous nature.

Shermer draws on research from neuroeconomics, complexity theory, and the works of Adam Smith to illustrate how evolution and economics are interconnected, and he discusses the implications of globalization and free trade on economic behavior.

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Mentioned in 2 episodes

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