Shopping All the Way to the Woods: How the Outdoor Industry Sold Nature to America

Shopping All the Way to the Woods traces the fascinating history of how the outdoor industry successfully marketed and sold the concept of nature to the American public.

The book explores the evolution of outdoor gear and apparel, from its origins in practical functionality to its transformation into a symbol of status and identity.

It examines the role of marketing and advertising in shaping perceptions of nature and outdoor recreation.

The author also analyzes the environmental consequences of this commercialization of nature, highlighting the tension between access to the outdoors and its preservation.

The book offers a critical perspective on the industry's impact on both consumer culture and the environment.