Rachel Gross

Rachel Gross, an assistant professor of history at the University of Colorado Denver and author, dives into the environmental consequences of big box retail chains in America. She reflects on how these superstores transform local and global ecosystems while shaping consumer habits. The conversation touches on the surprising role of giants like Walmart in promoting marine sustainability, and the clash between outdoor apparel's commercialization and authenticity. Gross urges listeners to reconsider their relationship with consumer culture and its ecological impacts.

Rachel Gross, an assistant professor at the University of Colorado Denver and co-editor of *Big Box USA*, dives into the environmental impact of major retail giants like Walmart and REI. She discusses how these stores, while often critiqued for their ecological footprints, can also promote sustainable practices like marine conservation. Gross explores the shifting dynamics of outdoor apparel and identity, revealing the complexities of consumer culture. Join her as she unpacks the intricate relationships between retail, culture, and the environment.