The ten commandments for business failure

In 'The Ten Commandments for Business Failure', Donald R. Keough offers a light-hearted yet insightful look at common pitfalls that lead to corporate failure.

Drawing from his extensive experience, including his time at Coca-Cola and Allen & Company, Keough outlines commandments like avoiding risks and assuming infallibility, highlighting how these mistakes can lead even the most successful companies astray.