
 We Study Billionaires - The Investor’s Podcast Network
 We Study Billionaires - The Investor’s Podcast Network TIP639: Buffett's Favorite Business Book w/ David Fagan
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 Jun 21, 2024  In this discussion, David Fagan, managing partner at MBF Chartered Professional Accountants, delves into Don Keough’s insightful book, 'The Ten Commandments of Business Failure.' He emphasizes the necessity of taking calculated risks and staying adaptable to thrive. Through tales from Coca-Cola’s past, Fagan underlines the significance of flexibility, trust, and learning from mistakes. He also advocates for a balance between intuition and expertise in leadership while stressing that optimism can drive success in challenging times. 
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Embrace Risk
- Continuously take risks to avoid complacency and stay competitive.
- Embrace the idea that success is rented, not owned, and requires constant effort.
Xerox's Missed Opportunity
- Xerox, despite a head start in personal computers, failed due to complacency.
- This highlights the danger of comfort and the importance of constant change.
Ford's Inflexibility
- Henry Ford's insistence on only black cars nearly ruined his company.
- This inflexibility demonstrates the need for adaptation and open-mindedness in leadership.




