Desire by Design
What Data-Driven Marketers Should Know About Driving Desire for Their Brands
Book • 2018
Jean-Pierre Lacroix's "Desire by Design" explores how brands create desire, not just want, in consumers.
It delves into the irrational elements of consumer behavior, drawing on neuroscience, cult fanaticism, and behavioral psychology.
The book provides practical tools and worksheets to help marketers tap into the emotional drivers of brand loyalty.
Lacroix uses his three decades of experience to offer historical context, scientific insights, and actionable advice.
Ultimately, the book guides brands toward fostering genuine consumer desire, moving beyond mere product features.
It delves into the irrational elements of consumer behavior, drawing on neuroscience, cult fanaticism, and behavioral psychology.
The book provides practical tools and worksheets to help marketers tap into the emotional drivers of brand loyalty.
Lacroix uses his three decades of experience to offer historical context, scientific insights, and actionable advice.
Ultimately, the book guides brands toward fostering genuine consumer desire, moving beyond mere product features.
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Chris Voss
Jean-Pierre LaCroix
The Chris Voss Show Podcast – Desire by Design: What Data-Driven Marketers Should Know About Driving Desire for Their Brands by Jean-Pierre LaCroix
