Jean-Pierre LaCroix

Jean-Pierre LaCroix, President of Shikatani Lacroix Design and author of "Desire by Design," dives into the intricacies of branding. He explains how emotional connections, not just wants, drive consumer choices. By merging neuroscience with marketing, he reveals strategies for fostering genuine desire for brands. The discussion highlights the importance of storytelling and immersive experiences in creating lasting relationships with consumers. LaCroix’s insights transform branding from simple transactions to profound emotional engagements.