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Five stars
Book • 2018
In 'Five Stars', Carmine Gallo explores how mastering the ancient art of persuasion and effective communication is essential to thrive in today's competitive and automated world.
The book emphasizes storytelling, emotional connection, and clear messaging as keys to elevating ideas from good to great.
Drawing on interviews with neuroscientists, economists, and leaders from companies like Google, Nike, and Airbnb, Gallo provides practical techniques and real-world examples to help readers enhance their communication skills and gain a competitive edge.
The book emphasizes storytelling, emotional connection, and clear messaging as keys to elevating ideas from good to great.
Drawing on interviews with neuroscientists, economists, and leaders from companies like Google, Nike, and Airbnb, Gallo provides practical techniques and real-world examples to help readers enhance their communication skills and gain a competitive edge.
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, it is about storytelling and the oral tradition.


Howard Lerman

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