#15337
Mentioned in 2 episodes

Passions Within Reason

the strategic role of the emotions
Book • 1988
In this provocative book, Robert Frank argues against the notion that selfishness is the only rational basis for action.

He examines how selfless acts in business, personal life, and politics can be rational and beneficial, highlighting the importance of emotions in strategic decision-making.

The book critiques the 'Me generation' mindset and suggests that looking out for others can be a necessary part of looking out for oneself.

Mentioned by

Mentioned in 2 episodes

Recommended by
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Rory Sutherland
for its insights on the strategic value of emotions.
448 snips
Rory Sutherland: The Psychology of Advertising
Mentioned by
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Robert Wright
as the source of a theory on adaptive uses of irrationality.
The AI Tsunami Approaches (Robert Wright & Paul Bloom)

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