This week, David and Simon look at Michelle Mone's meteoric rise and spectacular fall - and examine the PR decisions that have come back to haunt her.

The Baroness has come out swinging after a judge ruled a company linked to her and her husband Doug Barrowman must pay £122m in damages for breaching a government contract for the supply of personal protective equipment during the Covid pandemic. She says she's been made a scapegoat and is the victim of sexism and classism. Is playing the blame game ever a good idea - and might she have a point?

Most importantly, is there any way back for someone when their reputation is on the floor?

And on the extended edition on BBC Sounds, did you hear about the first ever female Archbishop of Canterbury? The chances are the announcement may have initially passed you by - because, for several reasons, the historic moment didn't exactly land. Was it just bad timing - or bad PR?

Also, why the battle for hearts and minds is increasingly fought by cats and dogs. David and Simon are talking pet PR - and explain why there are few better opportunities to reveal your softer side than when you're interviewed alongside your beloved pet. One big reason - you can't fake it.

Producer: Duncan Middleton Editor: Sarah Teasdale Executive Producer: Eve Streeter Music by Eclectic Sounds A Raconteur Studios production for BBC Radio 4

My fight to the top

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