When It Hits the Fan Michelle Mone: Her PR Rise and Fall
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Oct 8, 2025 Explore the rise and fall of Michelle Mone, whose controversial PR choices led to a £122m damages ruling. She claims sexism and classism are to blame for her downfall, but can anyone truly bounce back from such a reputation hit? Meanwhile, the first female Archbishop of Canterbury's historic announcement gets overshadowed by poor timing and messaging. Additionally, learn how celebrity pets are reshaping public relations, creating authentic connections and softening public perceptions with their irresistible charm.
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Glamour PR Launched A Brand
- Michelle Mone launched Ultimo with a sensational Selfridges stunt that produced massive tabloid coverage and instant sales.
- David Yelland recalls free glamour photos and front-page treatment that built her brand rapidly.
Early Tabloid Feud With Rod Stewart
- Michelle Mone's firing and public insults of Penny Lancaster provoked Rod Stewart's furious public rebuke.
- That early episode established a pattern of provocative media behaviour that damaged her reputation.
Change Advisors As You Scale
- Simon Lewis argues founders must change advisers and advice as they mature beyond tabloid-driven PR.
- Over-reliance on one style of media makes leaders vulnerable when scrutiny deepens.
