

#35639
Mentioned in 1 episodes
Go for No!: Yes is the Destination, No is How You Get There
Book • 2008
In 'Go for No!', Richard Fenton and Andrea Waltz challenge conventional wisdom by advocating for the pursuit of rejection as a key to personal and professional growth.
The book tells the story of Eric Bratton, a reluctant copier salesman who learns to overcome his fear of failure through interactions with his future self.
The authors highlight the importance of viewing failure as a catalyst for success, introducing concepts such as the Five Levels of Failure and the need to desensitize oneself to the discomfort of rejection.
The book encourages readers to set goals for the number of 'no's they receive, as each rejection brings them closer to a 'yes'.
The book tells the story of Eric Bratton, a reluctant copier salesman who learns to overcome his fear of failure through interactions with his future self.
The authors highlight the importance of viewing failure as a catalyst for success, introducing concepts such as the Five Levels of Failure and the need to desensitize oneself to the discomfort of rejection.
The book encourages readers to set goals for the number of 'no's they receive, as each rejection brings them closer to a 'yes'.
Mentioned by
Mentioned in 1 episodes
Mentioned by ![undefined]()

as a book about pursuing "no's" and making the process less about rejection.

Pete McItus

12 snips
1054: Maximizing Your Pipelines and Funnels of Opportunity with Kara Smith Brown
Mentioned by ![undefined]()

as a book that helps overcome failure, rejection, and fear of the word "no".

Nathan R. Mitchell

32: Overcoming Your Fear of Rejection, and How to
Mentioned by the host as the author of the book Go For No, which discusses the importance of hearing "no" to achieve success.

REMASTERED: Go For No, with Andrea Waltz (Sales, Business, Author, Goal Setting)