32: Overcoming Your Fear of Rejection, and How to

In 'Go for No!', Richard Fenton and Andrea Waltz challenge conventional wisdom by advocating for the pursuit of rejection as a key to personal and professional growth. The book tells the story of Eric Bratton, a reluctant copier salesman who learns to overcome his fear of failure through interactions with his future self. The authors highlight the importance of viewing failure as a catalyst for success, introducing concepts such as the Five Levels of Failure and the need to desensitize oneself to the discomfort of rejection. The book encourages readers to set goals for the number of 'no's they receive, as each rejection brings them closer to a 'yes'.