Simple Heuristics That Make Us Smart

Gerd Gigerenzer's "Simple Heuristics That Make Us Smart" challenges the notion that humans are inherently flawed decision-makers.

Gigerenzer argues that simple heuristics, or mental shortcuts, can be surprisingly effective in making decisions, particularly in uncertain environments.

He presents evidence that these heuristics are often more efficient and robust than complex algorithms.

The book explores the ecological rationality of heuristics, emphasizing their adaptation to specific environments.

It offers a valuable perspective on the cognitive processes underlying decision-making.