Influence and Persuasion
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Book •
'Influence: The Psychology of Persuasion' explores the science behind why people say yes and how to apply these principles in various situations.
Cialdini identifies six key principles: reciprocity, commitment and consistency, social proof, authority, liking, and scarcity.
The book explains how these principles can be used to ethically persuade others and how to defend oneself against manipulation.
Through research and real-world examples, Cialdini illustrates the power of these psychological factors.
He provides actionable insights for marketers, negotiators, and anyone interested in understanding the art of persuasion.
The book emphasizes the importance of ethical influence, advocating for honest and transparent communication.
Cialdini identifies six key principles: reciprocity, commitment and consistency, social proof, authority, liking, and scarcity.
The book explains how these principles can be used to ethically persuade others and how to defend oneself against manipulation.
Through research and real-world examples, Cialdini illustrates the power of these psychological factors.
He provides actionable insights for marketers, negotiators, and anyone interested in understanding the art of persuasion.
The book emphasizes the importance of ethical influence, advocating for honest and transparent communication.
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Chad Horenfeldt
The Strategic CSM: How to Drive Business Outcomes with Chad Horenfeldt
