Salt Sugar Fat: How the Food Giants Hooked Us

In this book, Michael Moss delves into the strategies used by major food companies like Kraft, Coca-Cola, and Nestlé to formulate and market processed foods that are highly addictive.

He explores the concept of the 'bliss point,' where scientists calculate the optimal combination of sugar, fat, and salt to maximize consumer appeal.

Moss also uncovers marketing techniques borrowed from the tobacco industry and reveals how these companies prioritize profits over consumer health.

The book is based on meticulous research, including interviews with industry insiders and access to internal documents, highlighting the deep reliance of the processed food industry on salt, sugar, and fat to drive sales.