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The Business of Brands
Harnessing the Power of Brand Equity to Maximize Financial Value
Book •
In 'The Business of Brands', Matt Johnson explores how brand equity drives financial value for organizations.
He provides a framework for understanding and measuring brand strength, emphasizing the importance of emotional connections with consumers.
Johnson examines how brand attributes, awareness, and loyalty contribute to overall financial performance.
The book offers practical strategies for building and managing brand equity to maximize long-term profitability.
It includes case studies and examples from various industries, illustrating how effective branding can create a competitive advantage.
By integrating marketing insights with financial analysis, 'The Business of Brands' provides a comprehensive guide for leveraging brand equity to achieve sustainable growth.
He provides a framework for understanding and measuring brand strength, emphasizing the importance of emotional connections with consumers.
Johnson examines how brand attributes, awareness, and loyalty contribute to overall financial performance.
The book offers practical strategies for building and managing brand equity to maximize long-term profitability.
It includes case studies and examples from various industries, illustrating how effective branding can create a competitive advantage.
By integrating marketing insights with financial analysis, 'The Business of Brands' provides a comprehensive guide for leveraging brand equity to achieve sustainable growth.
