#24231
Mentioned in 1 episodes

Principles of marketing

Book • 1980
Author
John Saunders undifferentiated
Author
Gary Armstrong
Author
Valerie Trifts
Author
Peggy H. Cunningham
Author
Philip Kotler
Author
Veronica Wong

Mentioned by

undefined
 Mark Schaefer

Mentioned in 1 episodes

Mentioned by
undefined
Mark Schaefer
 as the marketing textbook that sparked his interest in the field.
32 snips
How to Stay Relevant as a Marketer in the World of AI with Mark Schaefer

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
 Get the app