#59523
Mentioned in 1 episodes

Principles of marketing

Book • 1980
Author
John Saunders undifferentiated
Author
Gary Armstrong
Author
Valerie Trifts
Author
Peggy H. Cunningham
Author
Philip Kotler
Author
Veronica Wong

Mentioned by

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 Mark Schaefer

Mentioned in 1 episodes

Mentioned by
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Mark Schaefer
 as the marketing textbook that sparked his interest in the field.
32 snips
How to Stay Relevant as a Marketer in the World of AI with Mark Schaefer

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