Philip Kotler, celebrated promoter of the 'Four P's of Marketing', discusses Marketing 6.0 and its focus on integrating technology and business model evolution. Topics include metamarketing, generation Z and Alpha, tapping into metaverses and extended reality, and creating interactive and immersive experiences. The podcast also explores the influence of Milton Friedman on free market economics, the concept of a metaverse, designing immersive experiences through virtual simulations, flavor testing in shoe manufacturing, and books on humanism and urban regeneration.
