#6029
Mentioned in 3 episodes
A Theory of Cognitive Dissonance
Book • 1957
In this book, Leon Festinger introduces his influential theory of cognitive dissonance, which describes the mental discomfort people experience when they hold two or more conflicting beliefs, values, or attitudes.
The theory explains how individuals seek consistency in their cognitions and how this drive for consistency can lead to changes in attitudes, beliefs, or behaviors to reduce the dissonance.
The book presents the results of experiments designed to test the implications of this theory and integrates empirical phenomena that were previously regarded as unrelated.
The theory explains how individuals seek consistency in their cognitions and how this drive for consistency can lead to changes in attitudes, beliefs, or behaviors to reduce the dissonance.
The book presents the results of experiments designed to test the implications of this theory and integrates empirical phenomena that were previously regarded as unrelated.
Mentioned by
Mentioned in 3 episodes
Mentioned by 
Anastasia Koroleva to explain the psychological discomfort experienced by post-exit founders.
Anastasia Koroleva to explain the psychological discomfort experienced by post-exit founders.
131 snips
+$100M Exit, Then I Failed. Why 70% of Second-Time Founders Do Too.
Erstmals beschrieben im Jahr 1962 durch Leon Festinger.
Menz et al. (2021) | Fehlvorstellungen von Lehrpersonen
