#39666
Mentioned in 2 episodes

What Customers Want

Book •

Mentioned by

Mentioned in 2 episodes

Mentioned by Dan Olsen as a book containing a similar importance and satisfaction framework.
How to Achieve Product Market Fit by Dan Olsen
Martin Pattera erwähnt Tony Alviks Bücher "What Customers Really Want" und "Jobs to Be Done" als Referenz für den Job-to-be-done Ansatz.
215 - Der Prozess zur Innovation: Warum echte Innovation kein Zufall ist – sondern ein methodischer Prozess | Martin Pattera
Mentioned by Tony Ulwick as his first book on jobs to be done and outcome-driven innovation.
Tony Ulwick outcome-driven innovation and jobs-to-be-done
Mentioned by Chad McAllister as the originator of the Jobs to be Done framework and the milkshake story.
525: Use Jobs-To-Be-Done to sell more product or to make a better product? – with Chad McAllister, PhD

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