What Customers Want

Book •

Mentioned by

Mentioned by

Dan Olsen

as a book containing a similar importance and satisfaction framework.

Martin Pattera

erwähnt Tony Alviks Bücher "What Customers Really Want" und "Jobs to Be Done" als Referenz für den Job-to-be-done Ansatz.

Mentioned by

Tony Ulwick

as his first book on jobs to be done and outcome-driven innovation.

Mentioned by

Mark Bailes

as bestsellers written by

Tony Ulwick

Mentioned by

Chad McAllister

as the originator of the Jobs to be Done framework and the milkshake story.

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