

#39666
Mentioned in 2 episodes
What Customers Want
Book •
Mentioned by
Mentioned in 2 episodes
Martin Pattera erwähnt Tony Alviks Bücher "What Customers Really Want" und "Jobs to Be Done" als Referenz für den Job-to-be-done Ansatz.

215 - Der Prozess zur Innovation: Warum echte Innovation kein Zufall ist – sondern ein methodischer Prozess | Martin Pattera
Mentioned by Chad McAllister as the originator of the Jobs to be Done framework and the milkshake story.

525: Use Jobs-To-Be-Done to sell more product or to make a better product? – with Chad McAllister, PhD