Loonshots: How to Nurture the Crazy Ideas That Win Wars, Cure Diseases, and Transform Industries

In 'Loonshots,' Safi Bahcall explores the concept of 'loonshots,' which are innovative, risky ideas that often seem crazy until they succeed and change the world.

Bahcall argues that these ideas are crucial for progress but are frequently neglected due to organizational and structural barriers.

He uses historical examples, including the development of radar technology during WWII and the story of Nokia's missed opportunity with an iPhone-like device, to illustrate how small structural changes can foster innovation.

The book emphasizes the importance of balancing innovation with the existing successful parts of an organization and managing the transition from creation to implementation effectively.